[BECAUSE] a case study is what is needed

[BECAUSE] a case study is what is needed
USA TODAY High School Sports Contest - mascots vote


"This is one of the most brilliant examples of being America’s national hometown newspaper I’ve seen in digital action. It’s a campaign that offers next to nothing in terms of prizes or rewards — or, to be fair, journalism — but gets right to the heart of mid-sized town school pride. It showers attention on high school sports — something utterly neglected as local news has withered..." PandoDaily

Executive Summary:

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